Michael
Jordan is involved with a variety of charity
events including the Boys' and Girls' Clubs of America, UNCF College
Fund, Special Olympics and a number of other charity organizations that support
children and families
Michael
Jeffrey Jordan (born February 17, 1963) is a former American professional
basketball player, active entrepreneur, and majority owner of the Charlotte
Bobcats. His biography on the National Basketball Association (NBA) website
states, Michael Jordan is the greatest basketball player of all time. Jordan
was one of the most effectively marketed athletes of his generation and was
considered instrumental in popularizing the NBA around the world in the 1980s
and 1990s.
With the
possible exceptions of boxer Muhammad Ali and baseball player Babe Ruth, no
athlete has made a greater impact on American society-or in the world-than
Michael Jordan. Follow the life of one of the most recognizable athletes and
living brands inside this engaging and balanced biography.
He is among
the best-known and wealthiest athletes in the history of organized sports. With
the possible exceptions of boxer Muhammad Ali and baseball player Babe Ruth, no
athlete has made a greater impact on American society-or in the world-than
Michael Jordan. Follow the life of one of the most recognizable athletes and
living brands inside this engaging and balanced biography.
When
basketball stars Larry Bird and Magic Johnson retired in the early 1990s,
Michael almost single-handedly propelled the NBA to stratospheric levels of
success and international visibility. As a player for the Chicago Bulls, he
generated instant crowd thrills with his record-setting drives and dunks,
selling countless books, newspapers, videotapes, NBA game tickets, and hours of
television time. The NBA promoted Michael, basing its popularity on his image
as the greatest showman in sports history. Yet his sports hero status extends
beyond NBA records. Michael changed the game by becoming the most effectively
marketed athlete of his generation. Nike and many other companies rode-and
continue to ride-on the coattails of Air Jordan's legend. Author David Porter
highlights Jordan's on and off the court accomplishments and examines his
relationship with Chicago Bulls' coaches, his commercial endorsements, and his
current role as part-owner of the Charlotte Bobcats. A chronology, photos,
career stats, and a bibliography of print and electronic resources round out
this biography of one of the most influential athletes of the twentieth
century..
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